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Upping The Ante With Drop Shipping
- By Stu Wiseman
- News - Articles Published 03/3/2010
- E Commerce
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Stu Wiseman
Stuart Wiseman is a marketing consultant at Doba which specializes in connecting retailers with drop ship wholesalers. With over 300 wholesale suppliers and distributors integrated into the Doba system, members have access to a wide range of wholesale products.
http://www.doba.com
Upping The Ante With Drop Shipping
You may have some great products in your online retail marketplace, but how can you earn even more money? By utilizing the power of wholesale drop shipping through your Web store.
Drop shipping is an excellent way to add products to your Web store without incurring huge costs. And you can do it according to your tastes by adding similar products, products that are within the realm of your current products, or expand your product lines with completely new kinds of things.
For instance, let's consider a scenario in which you've invented the next great, super new pillow. Naturally, everyone is going to want this comfy, allergen-free, made green, super fluffy head cushion. You put up a Web site to market and sell your nifty pillow. You've done your marketing, spread the word, had a super sale, and tweeted until your fingers were numb.
At first you're only selling a few a week -- and then the sales start rushing in. Life is good and your new customers are loving the luscious sleep they're getting with your push pillow. You have just one problem.
Your customers want to know when the accompanying couch pillow is coming out. You know you have ideas, but you've sunk most of your investments into your production. Adding new products is in the works, but isn't quite ready for financing yet.
If you've had this kind of experience, or any kind of successful online retail venture, you know that adding successful products to sell will bring a lot of pluses. When the problem isn't creating the demand, but rather supplying that demand, drop shipping is a quick solution to filling that void in the supply chain.
Using drop ship suppliers to supply products without having to buy them outright is an excellent way to expand you store and make your customers happy. The biggest advantage to using wholesale drop shippers is being able to freely search for the right products to complement yours.
By experimenting with different drop shippers, you can gauge how their products will sell and how your customers respond to them. When an item sells well, you know you have a good addition to your inventory. If something doesn't sell, you simply stick it into clearance, see how that does, or get rid of it if you want.
As for your pillows, you'll probably see their sales go up along with your wholesale products, because your customers will now have more than one good reason to visit your online store.
Drop shipping is an excellent way to add products to your Web store without incurring huge costs. And you can do it according to your tastes by adding similar products, products that are within the realm of your current products, or expand your product lines with completely new kinds of things.
For instance, let's consider a scenario in which you've invented the next great, super new pillow. Naturally, everyone is going to want this comfy, allergen-free, made green, super fluffy head cushion. You put up a Web site to market and sell your nifty pillow. You've done your marketing, spread the word, had a super sale, and tweeted until your fingers were numb.
At first you're only selling a few a week -- and then the sales start rushing in. Life is good and your new customers are loving the luscious sleep they're getting with your push pillow. You have just one problem.
Your customers want to know when the accompanying couch pillow is coming out. You know you have ideas, but you've sunk most of your investments into your production. Adding new products is in the works, but isn't quite ready for financing yet.
If you've had this kind of experience, or any kind of successful online retail venture, you know that adding successful products to sell will bring a lot of pluses. When the problem isn't creating the demand, but rather supplying that demand, drop shipping is a quick solution to filling that void in the supply chain.
Using drop ship suppliers to supply products without having to buy them outright is an excellent way to expand you store and make your customers happy. The biggest advantage to using wholesale drop shippers is being able to freely search for the right products to complement yours.
By experimenting with different drop shippers, you can gauge how their products will sell and how your customers respond to them. When an item sells well, you know you have a good addition to your inventory. If something doesn't sell, you simply stick it into clearance, see how that does, or get rid of it if you want.
As for your pillows, you'll probably see their sales go up along with your wholesale products, because your customers will now have more than one good reason to visit your online store.
